![]() I can’t keep sending pictures of the same houses over and over,” she said. “I’m always looking to find the next new thing. ![]() When she finds a home with potential, she meets with homeowners, signs them up, then sends a photographer to document their space. I want it to be a positive experience because I don’t want to use them one time I want them to be glad to have us in again.”Įver on the prowl to recruit new residences to her roster, Ariss walks neighborhoods and leaves introductory postcards or knocks on doors to cold-call homeowners. “I go out of my way to earn their trust they give me the garage code and let me jump on their Wi-Fi. My homeowners know when we will show up, what rooms we will use, who will be on set,” Ariss said. “When we sign someone up, everything is clear and in writing. The video rate is higher because the hours are longer. The agencies have the budget to make the gig worth a homeowner’s while.įor a TV commercial, a homeowner typically pockets a day rate of $2,500 to $3,000 for the use of their house for print ads, they earn $1,500 to $2,000. She also lines up commercial locations for clients who need a dance studio, corner bar or doctor’s office for a scene. She’s ready if a producer wants a long driveway, a home library, a formal garden or a retro bathroom with original tile. Her portfolio holds pictures of cabins, basement workshops, porches and patios, decks and docks. “Some clients are selling to mature audiences, and they want something where an established person or someone on a modest income would live.” “We need houses that the average person will relate to,” she said. She also has photos of starter homes and tidy bungalows.Īgent Charlotte Ariss has hundreds of Twin Cities homes on her roster ready to be used in local and national advertising campaigns. While high-end homes with Italian marble and trend-forward waterfall countertops are always in demand, not all the properties on her roster are candidates for a layout in Architectural Digest. They are used as the backdrops for ads produced for major Minnesota companies as well as well-known national brands.Īriss has built a database with digital images of hundreds of homes for her clients to choose from. The founder of Minneapolis-based Charlotte Ariss Locations, she heads a team of six location scouts who look for and line up properties around the Twin Cities. It’s simpler to rent real homes and use them like sets,” said Charlotte Ariss. “For an agency to rent a studio and then create a set that looked like a home that regular people lived in would cost too much and it wouldn’t feel authentic. Then maybe your house oughta be in pictures - make that, in print ads, broadcast commercials or online videos. Do you live in a downtown loft? A suburban split-level? A classic home with stylish updates?
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